Marketing and Development Research Associates (MDRA) was established in 1993 with an aim to provide quality research and consultancy services in the country.

Over the years, MDRA has worked with some of the biggest and most reputed organisations in the country and has done path-breaking and pioneering work, in the process setting high standards for both itself and for its competitors. The portfolio of activities undertaken by MDRA encompasses various fields and is multi-disciplinary in character.

MDRA helps organizations bring vital market data into their strategic planning processes in order to improve customer satisfaction and enhance competitive advantage. It specialises in customized as well as syndicated research.

In this age of cutthroat competition and complex corporate environment, companies require a research firm that can go beyond the bounds of conventional practices and adopt unique and innovative techniques and practises. Our strength lies in custom-designed methodologies that we use to study, understand and explain the market trends.

MDRA (established in 1993): Marketing & Development Research Associates is a private limited concern. The 30-year-old organisation is engaged in a wide range of research studies. Its credibility is demonstrated by the fact that competing market players, including prominent media establishments, rely on its services. So do industry organisations like CII. Its methodologies in tracking educational institutes and public utilities are well known and even used by the World Bank and such international outfits. Although it is a private limited company, it operates as an independent research agency. It is not part of any industry nor does it have any lobbing interests. It is a truly professional research group.

Its State of states of India 2022-23 is a reminder of its extensive and objective research database. It has set an example for the role research bodies could play in synthesizing data and analytics.  Aroon Purie, Editor-in-chief of India Today, its parent body, which has been ranking the states of India on performance criteria for over two decades, described MDRA in an editorial as ‘ credible, authenticated data’ for rankings.

Extract from the book “The Emperor’s Mirror: State of Research in India” published by The Speaking Tiger and Authored by Dr N Bhaskara Rao, Chairperson of MDRA.

Expertise

• Customer driven research tools that capture the voice of the customer.
• A process of translating research information into a clear action plan.
• Helping clients integrate required actions with strategic and organizational  priorities.
• Adoption of unique and custom-designed methodologies to address the needs of companies in the complex and globalized current market scenario.

MDRA has extensive experience and expertise in carrying out the following types of surveys:

• Household Surveys
• Corporate Surveys
• Institutional Surveys
  

• DEL (Defection and leakage) Analysis (MDRA-Proprietary)
• Market Structure and Segment Analysis
• Advertisement and Brand Effectiveness Research
• Consumer Research
• Industry Rating and Performance Studies
• Customer Satisfaction, Retention & Loyalty Studies
• Customer Value Measurement
• Market Potential Assessment and Demand Estimation
• Market Strategy Formulation and Implementation
• Product & Pricing Related Studies
• Impact Assessment Studies
• Opinion Polls/ Exit Polls and Election Analysis

MDRA is proud member of The Market Research Society of India (MRSI)