With increased focus on infrastructure sector, there is an ever-increasing demand for retro-reflective signage for traffic safety and information on roads, highways and railways. Signage type and signage usage is going through a rapid transformation. The study aimed to estimate the demand for road signage, with special reference to retro-reflective sheets and high security vehicle registration number plates at the national level in short, medium and long-term.

The study was conducted to estimate penetration of two wheelers in general and motorcycles specifically, in rural areas of U.P. The penetration was analyzed in different categories like village population, income & occupation. A penetration trend was established for scooters, motorcycles and mopeds. The study helped to forecast potential demand for two wheelers. Preference for various brands, triggers for purchase were analyzed and various barriers for not purchasing the two-wheeler were identified. Past purchases and intention to purchase were also analyzed on various parameters.

A study was conducted to understand the attitudes and preferences of customers – car drivers / owners for marketing first-of-its-kind car styling kits and estimate market potential. The study also included identifying the drivers for purchase and determining customer preferences, identifying prospective models, determining the price car owners would be willing to pay. The market potential of car styling kits was estimated. It was also imperative to assess trade channels/ business partners' perceptions of the product and their expectations. Car owners were segmented based on their attitude towards their cars and were classified into four categories - family member, need fulfillment, showpiece and statement – how they perceive their cars.

The demand for LPG was estimated for each year commencing from 2000 -01 to 2009-10 in following broad sectors namely Domestic Urban, Domestic Rural, Commercial, Industrial and Automotive. The demand assessment for LPG was done for thirty-one states and Union territories with a sample size of 2,00,000.

Besides this MDRA also prepared an energy plan for these thirty-one states and Union Territories. A major component of the demand assessment and energy plan considered the usage of non-conventional sources of energy namely kerosene, electricity, biogas, charcoal / coal, fire - wood, cow-dung, and farm waste.

To estimate the demand of LPG, the secondary data and primary data at the district level and further at village level (categorized into less than 5000 population rural areas and more than 5000 population village were covered). In addition to this, MDRA also, collected information for the class cities with a population more than one lakh.