With increased focus on infrastructure sector, there is an ever-increasing demand for retro-reflective signage for traffic safety and information on roads, highways and railways. Signage type and signage usage is going through a rapid transformation. The study aimed to estimate the demand for road signage, with special reference to retro-reflective sheets and high security vehicle registration number plates at the national level in short, medium and long-term.

A detailed analysis involved the estimation of existing and potential types of usages and the estimation of key market segments - industrial, commercial, social and infrastructure for signage. The various demand drivers for various sectors were identified and the current demand and supply scenario was studied.

This study was aimed to understand the reasons for the success of CT 100. The study also analysed consumer perception towards different brands, consumer expectations and his buying process in the economy segment of motorcycles. A comparative analysis of rural and urban consumers, different schemes and their impact on consumers was also to be analysed. The inputs of the study were used to launch a new offering in the segment.

A study was conducted to understand the attitudes and preferences of customers – car drivers / owners for marketing first-of-its-kind car styling kits and estimate market potential. The study also included identifying the drivers for purchase and determining customer preferences, identifying prospective models, determining the price car owners would be willing to pay. The market potential of car styling kits was estimated. It was also imperative to assess trade channels/ business partners' perceptions of the product and their expectations. Car owners were segmented based on their attitude towards their cars and were classified into four categories - family member, need fulfillment, showpiece and statement – how they perceive their cars.

Usually majority of qualitative studies are limited to a 1-2 hr. discussion with the respondent at a given point and place. The respondent might not be able to recollect or be expressive at that point of time. In order to overcome this, MDRA devised this innovative qualitative study, which was conducted in 3 parts:

• Pre Riding Experience
• Riding Experience
• Post Riding Experience

A researcher accompanied the respondent for 4 days (2 working days and 2 holidays) and interviewed the respondent while he was driving. Pre and post-riding interviews were also conducted to gauge the feelings associated with the brand, bike and the ride.

The study helped to analyze actual riding experience (moments of delight/ frustration etc.) during various occasions of driving (for work, leisure, special occasions etc.).