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Case Studies
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Market Potential Assessment for Road Signages and High Security Registration Number Plates.
With increased focus on infrastructure sector, there is an ever-increasing demand for retro-reflective signage for traffic safety and information on roads, highways and railways. Signage type and signage usage is going through a rapid transformation. The study aimed to estimate the demand for road signage, with special reference to retro-reflective sheets and high security vehicle registration number plates at the national level in short, medium and long-term. A detailed analysis involved the estimation of existing and potential types of usages and the estimation of key market segments - industrial, commercial, social and infrastructure for signage. The various demand drivers for various sectors were identified and the current demand and supply scenario was studied. |
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Market Feasibility Report for Proposed LPG Import Terminal at Ennore: Projects & Development India Limited
An LPG facility was proposed at a location on the Tamil Nadu coast for handling and storage of refrigerated or pressurized Propane / Butane / LPG. To understand the feasibility of the facility, MDRA estimated the demand for LPG till 2021 in Southern and Central India. A unique methodology was evolved to assess the market feasibility for the proposed LPG import facility. The methodology involved analysis of historic data, discussion with experts and interviews with end users. Different routes were considered for each sector to assess the demand and prepare the energy plan. The information obtained from different sources was pooled together to come up with converging estimates. The estimation of LPG and further preparation of energy plan was done for Domestic, Automotive, Commercial and Industrial sector. For the preparation of the plan, MDRA studied the utilization pattern of the conventional and non-conventional sources of energy in following sectors namely Power, cement, glass, fertilizer, coal, petrochemicals, chemicals, textiles, process industry, road making, etc. MDRA, as scope of the study prepared an energy plan where geographical distribution of LPG was suggested. |
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Market/Marketing Analysis & Formulation of Strategy for the Development of Seven Clusters In Kerala - Foundation for MSME Clusters
| A benchmark study of clusters involving market/marketing analysis was conducted in seven clusters of Kerala. The scope of work also included formulating strategy for the development of these clusters. Marketing analysis included validating the product value chain, current supply chain, customer satisfaction and perception survey, analysing and evolving marketing and branding strategies, measuring relative sales growth and future changes in product market, identifying international/benchmark market needs & target market segments. |
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Understanding Rural Customers in the Catchments for a Large Format Retail Chain: Hariyali Kisaan Bazaar (DSCL).
| At the time of the retail revolution, Hariyali Kisaan Bazaar (HKB), large format rural retail stores by DSCL group wanted to expand its rural retail outlets across the country. The research was conducted to understand the differences in expectations of the rural consumer segments – viz. Farmers vs. Non-farmers. This study also aimed to ascertain the buying behavior, spending patterns, expected product baskets, problems from current purchase points, views on current nomenclature and understanding about existing large format retail stores. Based on the inputs of this study and success of strategies recommended by MDRA, similar studies were conducted at many other places in the country. |
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Feasibility Study for Setting Up New Petrol Pumps at 18 New Locations for One of the Navratnas: RMSI Pvt. Limited.
The client wanted to evaluate the potential for setting up fuel retail outlets at 18 locations. This evaluation process basically consisted of two phases: (a) evaluating the potential business volume (b) understanding the consumer behavior. The exercise also aimed at identifying and evaluating travel related value added services that could be offered at the outlets. Non-petroleum products offering at retail outlets are particularly important in today's scenario of stretched profits margins in the petroleum products sales. Non-fuel products have the potential to significantly contribute to the top line as well as bottom line of the retail outlets. The objectives of the study could be broadly defined as following: - To access the potential for selling motor fuels at identified retail outlet locations.
- To understand consumer behavior in terms of fuel buying behavior and retail outlet selection.
- To assess consumer preferences for value added services to be provided at retail outlets and travel related facilities (TRF) including lodging facilities.
- To identify suitable partners to handle the TRF part of the business.
The study was conducted in three stages: - Traffic survey
- Sales volume estimation
- Consumer behaviour understanding
This study gave invaluable guidance to the client in terms of deciding of the locations for opening fuel stations and providing specific travel related facilities unique to each of the locations.
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